This is an information page, not a recommendation. The right insurer depends on your circumstances and underwriting. Product details change over time, so always verify with LV= or an adviser before relying on any detail.
About LV=
LV= (Liverpool Victoria) is a UK insurer with a heritage dating back to 1843. It provides individual protection products to UK customers, sold directly and through financial advisers and brokers.
Its protection range includes life insurance, life and critical illness cover, and income protection, generally arranged through its flexible protection plan. Cover can usually be taken on a single or joint-life basis, with terminal illness cover included on life policies.
As with any protection insurer, the cover LV= can offer, the terms applied and the premium charged depend on the details given during the application and the insurer's underwriting assessment.
Protection products in the UK
- Life insurance (level or decreasing cover)
- Life and critical illness cover
- Income protection
Published claims statistics
These figures are published by the insurer or a reputable source and describe its overall claims experience in a given year. They are not a guarantee of how any individual claim will be assessed.
LV= paid almost £137 million in protection claims, paying 95% of all individual protection claims and supporting nearly 8,000 claimants
Source: LV= pays out almost £137 million in protection claims (LV= press release)Good to know
- LV= personal protection customers can access LV= Doctor Services, provided in partnership with Square Health, which offers services such as a remote GP via an app at no extra cost.
- LV= Doctor Services is a non-contractual benefit, which means it can be changed or withdrawn over time.
- Claims statistics describe the insurer's overall experience in a given year and are not a guarantee of how any individual claim will be assessed.
How GoInsureMe fits in
GoInsureMe is a whole-of-market broker. We compare LV= against other insurers on our panel and recommend cover based on your individual circumstances. We are not tied to LV= and do not earn more for placing you with one insurer over another.
The cheapest or best-known insurer is not automatically the right one for you. Your health, age, occupation, family and budget all affect which insurer will offer suitable terms, and which questions you may be asked during the application.
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See how LV= compares for you
A free callback can help you compare suitable cover across the market, based on your health, budget and cover goals.
Important
This page is for information only and is not a recommendation or financial advice. GoInsureMe is not affiliated with or endorsed by LV=. Product details, support services and claims statistics change over time and may differ for your policy. Always verify the current details with LV= or speak to a regulated adviser before making a decision. GoInsureMe is a trading style of Pure Protection Ltd, authorised and regulated by the Financial Conduct Authority.